Selfin is a YC F25 company building an AI Bank that unifies fragmented financial management. For their Y Combinator batch launch, they needed video content that would clearly communicate a complex value proposition—AI financial agents that connect scattered accounts and act autonomously—to both potential users and investors in a market saturated with generic fintech messaging.

The challenge was positioning AI automation in finance as trustworthy rather than risky, and demonstrating how Selfin eliminates the chaos of managing multiple disconnected financial apps without overwhelming viewers with technical details. The video needed to work across multiple contexts: YC Demo Day, social media distribution, investor outreach, and product launch campaigns.

We developed a narrative structure that led with the universal pain point—juggling checking accounts, credit cards, and investments across dozens of apps—before introducing Selfin's AI agents as the natural solution. Rather than leading with technology, we positioned the product around the outcome: finances that run themselves. The script moved from relatable frustration to clear benefit, using accessible language that demystified AI financial automation. Visual storytelling emphasized simplicity and clarity, mirroring the product's core promise of reducing complexity.

We handled concept development, scriptwriting, storyboarding, video production, motion graphics, editing, and platform optimization to deliver launch-ready content optimized for YC's ecosystem and social distribution. The result was a concise video that translated technical innovation into tangible user benefit, supporting Selfin's launch across investor presentations, social campaigns, and product marketing.